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| Source: Flickr |
Analysts have been making a lot of
predictions lately about how social media and SEO would join hands in 2013. One
of the factors that has been driving this change is Google's search engine
strength and it’s ever growing presence on the world wide web.
Social media
platforms are currently under a lot of pressure to come up with some form of
SEO integration in order to stay relevant.
Facebook's announcement of Graph Search – a
comprehensive search tool - is just an example of how social media is evolving
to make room for SEO. With developments quickly changing the SEO landscape, it
is even more important for small businesses to understand how Graph Search can
change the way social media is looked at and how to use it effectively in their online marketing efforts.
Search redefined – Graph Search
The graph search works by providing search
suggestions that include groups, places, pages, apps and also people.
