Small Business Web Design – The Role of Navigation

Colour plays an important part in navigation.
Source: Flickr

Navigation plays a vital role in all small business websites. It is essential in conversion rate optimization. 

Users visit your website because they are interested in your products and services. If they are not able to locate these easily, they would simply favour your competitor over you. 

This is crucial if you own an e-commerce website where good navigation can be the difference between high bounce rate and high conversion rate. 

A neatly arranged and highly reliable navigation is essential to keep your users engaged. Here is a thing or two about tweaking your navigation for higher conversion rates.

Number of clicks

The number of clicks is one of the most important elements of website navigation. Your users must be able to access any desired product, from any point on your website, with the least number of clicks. This is very essential and can often lead to conversion. Try as much as possible to keep it simple for your customers to locate what they want and quickly reach the product pages. You can use any SEO tools to identify trends among your customers, and then suitably alter your web pages to make their work as easy as possible.

Navigation bar placement

Navigation bars can help users to identify where they are at present and how they can reach their desired page. Studies suggest that user observation move from the left side to the right. As a result, it is recommended that you place the navigation bar on the left side of your web page for easy recognition. You can also use the extra space on the left side to promote popular products and offers, as the navigation bar often runs through the width of your page.

Colour and navigation

Colour also plays an important role in website navigation. This is a very important element on web pages for all small business websites. The aesthetics of your site play an important role in attracting your target audience and keeping them engaged. The colours you use on your site will have a significant impact on the aesthetics. 

From complex eye-movement mappings, to simple design concepts, colours can make a huge difference to your conversion rate. As much as possible, try to maintain a contrast between, the background and the colour of your product images, to highlight your product. 

Using colour schemes that match your product while navigating to the product page can also help in easy navigation and add to the value of your product.

A great number of people today are relying on online stores to get the products and services that they desire. On the other hand, the number of e-commerce and small business websites are constantly on the rise. This makes it even more important to implement efficient navigation methods on your website, and to optimize your conversion rates. It is very important to keep the entire process as simple as possible so that, even those who are less adept in technology can benefit from your products and services.

Web Design Bloopers that Drown Conversions and What You Can Do

Clear the clutter off your site to improve conversion
Source: Flickr

Are you the owner of a sparkling new website? Are you doing everything right but still you don't get enough conversions? If so, then you have come to the right place. 

There are a few key things that usually kill your conversion ratio but fortunately they can be easily rectified by modifying your site slightly. Once you get rid of these trouble making elements, you will see for yourself how quickly your leads grow.

Clear the clutter

One of the biggest reasons why most websites have a low conversion rate is because these websites are overloaded. 

Widgets, badges, social media plugins are all very good. They play their role in marketing your content but too much of anything is bad. This is the biggest mistake most businesses make and that is to clutter their websites with so many widgets and badges and plugins that your visitors lose focus. Instead of buying your products, they end up bouncing off your pages. 

As a result, your bounce rate increases and conversion rate plummets; bad for business as well as SEO. Keep everything to a bare minimum so your site won't lack any features. Also it won't obstruct your content.

Conversion Rate Optimization Tips for Small Businesses

Source: Flickr

As an owner of a small business, have you ever wondered if your website is bringing in as much cash and prospects as you may have expected?

Have you assessed where your website stands when compared to your competitors?

If you have found that your answer to the above questions is ‘no’,it is time to reboot your website. Use conversion rate optimization, and your website can outperform all of your competitors. In order to do this, you need to focus more on your call to actions, along with a few other aspects of webdesign.

Here are a few tips to optimize most small business websites for conversions.

Revisit your call-to-action designs

Among the many design features of your website, call-to-action designs are the most volatile. They tend to get out of fashion quickly, and using the same old designs won't be as effective.

An old call-to-action design that pops up every time you visit a site can be very annoying to your prospects. As a result, you may observe a decrease in the amount of traffic you receive.