Conversion Rate Optimization Tips for Small Businesses

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As an owner of a small business, have you ever wondered if your website is bringing in as much cash and prospects as you may have expected?

Have you assessed where your website stands when compared to your competitors?

If you have found that your answer to the above questions is ‘no’,it is time to reboot your website. Use conversion rate optimization, and your website can outperform all of your competitors. In order to do this, you need to focus more on your call to actions, along with a few other aspects of webdesign.

Here are a few tips to optimize most small business websites for conversions.

Revisit your call-to-action designs

Among the many design features of your website, call-to-action designs are the most volatile. They tend to get out of fashion quickly, and using the same old designs won't be as effective.

An old call-to-action design that pops up every time you visit a site can be very annoying to your prospects. As a result, you may observe a decrease in the amount of traffic you receive.

In order to get maximum responses to your calls to action, they need to be fresh and must capture your visitor's attention. The only solution to this problem is to redesign your call-to-action appeals at regular intervals. Keep tabs on the click-through rates and the moment you observe a declining trend, it is an indication that you need to update your calls-to-action designs.

Update your offers and offer new ones

Updating your calls-to-action regularly will certainly increase your click-through rates. At the same time, this will not help if you are trying to publicize your same outdated offers.

Like your design features,your offers too can get outdated for various reasons. You will get traffic to your site because your visitors want to see something fresh and new every time. Try to be as innovative as possible in creating new offers for your visitors and update them regularly.

It is a good practice to analyse your previous offers to derive inspiration for new ones. Based on your audience, there might be a few offers that perform exceptionally well on your website. Try to create newer offers that revolve around these ideas and you can add something unique every once in a while.

Use social proof to your advantage

Using social proof to influence your visitors can be very profitable for your small business.

Social proof is a mentality of users that influences them to do or not do something based on what they think others are doing. While including social proof in your calls-to-action is not exactly a conventional method for conversion rate optimization, it can certainly help.

This will not only provide a fresh perspective for your prospects, but also add a fresh look to your website. Your prospects will gain more confidence about your products and services when they see that others trust you.

Try and experiment with social proof as much as possible, you can include testimonials on your calls-to-action or on your landing pages; you can even include tweets, Facebook ‘likes’, and twitter endorsements to your advantage.