Showing posts with label video. Show all posts
Showing posts with label video. Show all posts

Friday, 15 March 2013

Online Video Marketing for Small Businesses

Video can work wonders for your marketing.
Source: Flickr

Video marketing is an easy and effective way to market your products online instead of spending thousands of dollars on advertisements that might not reach your target audience. It is an ideal platform for small businesses to showcase their products and services to a larger audience. 

Analysts say that every minute of video is worth over 1.5 million words. Also the effect videos generate is quite high as opposed to a blog post or a copy. Here are a few reasons why every small business website should make online marketing videos a part of their marketing strategy.

Why  use video?

  • Almost every internet user watches at least one online video per month. 
  • On an average, every internet user is exposed to about 30 different videos each month. Therefore there's a good chance that your video might reach out to them.
  • Over 100 million users watch a video online every day. 
Let's face it - most of them are probably watching one of the latest viral videos of kittens and sneezing pandas. But that doesn't change the fact that at least some proportion of them will be watching educational and product or service oriented videos. Even if these people are a minority, when compared to the 100 million viewers the number is still pretty huge.