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| Colour plays an important part in navigation. Source: Flickr |
Navigation plays a vital role in all small business websites. It is essential in
conversion rate optimization.
Users visit your website because they are
interested in your products and services. If they are not able to locate these
easily, they would simply favour your competitor over you.
This is crucial
if you own an e-commerce website where good navigation can be the difference
between high bounce rate and high conversion rate.
A neatly arranged and highly
reliable navigation is essential to keep your users engaged. Here is a thing or
two about tweaking your navigation for higher conversion rates.
Number of clicks
The number of clicks is one of the most important elements
of website navigation. Your users must be able to access any desired product,
from any point on your website, with the least number of clicks. This is very
essential and can often lead to conversion. Try as much as possible to keep it
simple for your customers to locate what they want and quickly reach the
product pages. You can use any SEO tools to identify trends among your
customers, and then suitably alter your web pages to make their work as easy as
possible.
Navigation bar placement
Navigation bars can help users to identify where they are at
present and how they can reach their desired page. Studies suggest that user
observation move from the left side to the right. As a result, it is
recommended that you place the navigation bar on the left side of your web page
for easy recognition. You can also use the extra space on the left side to
promote popular products and offers, as the navigation bar often runs through
the width of your page.
Colour and navigation
Colour also plays an important role in website navigation.
This is a very important element on web pages for all small business websites. The
aesthetics of your site play an important role in attracting your target
audience and keeping them engaged. The colours you use on your site will have a
significant impact on the aesthetics.
From complex eye-movement mappings, to
simple design concepts, colours can make a huge difference to your conversion
rate. As much as possible, try to maintain a contrast between, the background
and the colour of your product images, to highlight your product.
Using colour
schemes that match your product while navigating to the product page can also help
in easy navigation and add to the value of your product.
A great number of people today are relying on online stores
to get the products and services that they desire. On the other hand, the
number of e-commerce and small business websites are constantly on the rise. This makes it
even more important to implement efficient navigation methods on your website,
and to optimize your conversion rates. It is very important to keep the entire
process as simple as possible so that, even those who are less adept in
technology can benefit from your products and services.
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